/cm:compound — Document Learnings

Capture and compound marketing knowledge after completing work.

What It Does

Systematically documents what you learned so future marketing work benefits from this project's insights.

Process

1. Identify What Was Learned

- Ask: What worked? - Ask: What didn't work? - Ask: What surprised you? - Ask: What would you do differently?

1. Categorize Learning

- Positioning insight - Copywriting pattern - CRO finding - Channel effectiveness - Customer insight - Competitive intel

1. Document in Learnings File

- Check if .agents/learnings/[category].md exists - If not, create it - Append new learning with: - Date - Context (what project) - Finding - Evidence - Implication (what to do next time)

1. Update Relevant Skills (if pattern emerges)

- If this learning should inform future skill execution, note it - Example: "Audiences respond better to outcome-focused headlines than feature-focused" - Add to references or skill notes

1. Confirm Compounding

- Acknowledge what was captured - Suggest how to apply it to next project

When to Use

• After completing a major project (launch, campaign, page)
• After running an A/B test (whether it won or lost)
• After customer research (capture insights)
• Quarterly review (synthesize patterns)

Time Investment

10-15 minutes

Output

• Updated learnings file (.agents/learnings/[category].md)
• Optional skill updates (if pattern is strong)
• Confirmation of what was captured

Philosophy

Marketing knowledge compounds when you capture what you learn. Every project should make the next project easier. This command is how you ensure that happens.