Foundation
Build the strategic base: context, positioning, messaging, voice.
abm-strategy
Plan and execute account-based marketing (ABM) campaigns for B2B SaaS. Covers target account selection, tier...
brand-voice
Document brand voice, tone, and writing guidelines with "this, not that" examples. Creates consistent voice...
cm-context
The foundational product-marketing context document. Run this first before any marketing work. Creates...
competitor-content-monitoring
Track competitor content publishing and identify content gaps using neural search and alerts. Covers Exa,...
content-performance-scoring
Score content quality before and after publishing using multi-dimensional framework. Covers SEO, readability,...
email-deliverability
Ensure emails reach the inbox (not spam). Covers email authentication (SPF, DKIM, DMARC), domain warmup, IP...
marketing-automation
Set up and optimize marketing automation for B2B SaaS using HubSpot, ActiveCampaign, Marketo, or Klaviyo....
messaging-framework
Convert positioning into actionable messaging pillars with proof points, objection handling, and segment...
positioning
Define market position using April Dunford's Obviously Awesome framework. Identify competitive alternatives,...
social-media-strategy
Plan and manage social media presence across platforms. Covers channel strategy, posting cadence, content...
value-proposition
Design value propositions for customer segments using Strategyzer Value Proposition Canvas. Maps customer...