~/commands
Workflow Commands
5 commands that chain skills together for complex marketing work. Each runs a proven sequence. Research, then strategy, then execution, then learnings for next time.
/cm:auditQuarterly marketing health check
Process
1Fix now
→2Improve next
→3Invest later
→4Deprioritize
⏱ 60-90 minutes
→ ```markdown
/cm:compoundDocument learnings for future projects
Process
1Identify What Was Learned
→2Categorize Learning
→3Document in Learnings File
→4Update Relevant Skills
→5Confirm Compounding
⏱ 10-15 minutes
→ Updated learnings file (`.agents/learnings/[category].md`)
→ Optional skill updates (if pattern is strong)
/cm:copyEnd-to-end copywriting with CRO review
Process
1Read Positioning & Messaging
→2Define Page Context
→3Run Copywriting Skill
→4Run Page CRO (QA)
→5Provide Final Copy
→6Suggest A/B Tests
⏱ 1-2 hours
→ Page copy (headlines, body, CTAs)
→ CRO audit and recommendations
/cm:dailyDaily marketing priorities and focus
Process
1What's Live Today
→2Performance Snapshot
→3Attention Required
→4Today's Marketing Focus
⏱ 10-15 minutes
→ Quick mental model of marketing state
→ Clear priority for the day
/cm:emailEmail campaign setup end-to-end
Process
11. Split list in half
→22. Send Group A at 10am Tuesday
→33. Send Group B at 2pm Tuesday
→44. Measure open rate + click rate (first 24 hours)
→55. Use winner for future campaigns
→6Subject line
→7CTA copy
→8From name
→9Send time
→10Email length
→11Personalization
→12Button color
→13Image vs. no image
⏱ **Planning:** 1-2 hours (audience selection, brief creation)
**Writing:** 1-3 hours (depending on series length)
**Testing:** 30 min (spam check, send test)
**Review:** 30 min (7 days post-send)
→ Campaign type selected
→ Audience segment defined
/cm:eodEnd-of-day wrap-up and tomorrow planning
Process
1What Shipped
→2What's In Progress
→3What's Blocked
→4Tomorrow's Setup
→5Capture Notes
⏱ 5-10 minutes
→ Clear record of daily progress
→ Visible blockers to address
/cm:launchLaunch planning and execution
Process
1Define Launch Scope
→2Run Launch Strategy Skill
→3Run GTM Strategy
→4Run Channel Strategy
→5Create Launch Checklist
→6Provide Launch Plan
⏱ 2-3 hours
→ Complete launch plan
→ Timeline with owners
/cm:positionFull positioning workshop (Dunford framework)
Process
1Run Positioning Skill
→2Run Messaging Framework
→3Run Value Proposition
→4Synthesize into Positioning Package
→5Recommend Next Steps
⏱ 3-5 hours
→ Positioning canvas
→ Messaging framework
/cm:researchDeep market + customer research workflow
Process
1Check for existing context
→2Run ICP Research
→3Run Competitive Analysis
→4Run Customer Research
→5Synthesize Findings
→6Recommend Next Steps
⏱ 2-4 hours (depending on available data)
→ Updated product-marketing context
→ ICP document
/cm:retroCampaign/sprint retrospective
⏱ 20-30 minutes
→ ```markdown
/cm:socialSocial media campaign planning
Process
11. Post your content
→22. Immediately comment (add context, ask a question, or share a related link)
→33. Ask 2-3 colleagues to comment in first 10 minutes
→44. Reply to every comment within first hour
→51. Write a detailed LinkedIn post (300 words)
→62. Extract 3 key points → Twitter thread
→73. Turn into Instagram carousel (5 slides)
→84. Quote best line → Twitter quote graphic
→95. Expand into blog post → Link from all platforms
→101. [Theme 1]
→112. [Theme 2]
→123. [Theme 3]
⏱ **Planning:** 2-3 hours (goal setting + calendar creation)
**Execution:** 5-7 hours/week (content creation + engagement)
**Review:** 1 hour/week (metrics check + adjustments)
→ Campaign goal statement
→ Platform selection rationale
/cm:sprint2-week marketing sprint planning
⏱ 20-30 minutes (planning session)
→ ```markdown
/cm:standupMarketing standup report
Process
1Yesterday's Marketing
→2Today's Marketing
→3Blockers
→4Metrics Check
⏱ 5 minutes
→ Clear accountability on yesterday
→ Clear commitment for today
/cm:weeklyWeekly marketing review and planning
⏱ 30-45 minutes
→ Clear view of what's working vs. what isn't
→ Patterns that inform future work
// typical workflow
/cm:research→
/cm:position→
/cm:copy→
/cm:launch→
/cm:compound
Start with research, build your position, write copy, plan your launch, then compound learnings.