/cm:position — Full Positioning Workshop

Complete positioning workshop using April Dunford's framework + messaging development.

What It Does

Runs the full positioning stack: positioning → messaging → value props.

Process

1. Run Positioning Skill

- Execute positioning skill - Output: Positioning canvas (alternatives, attributes, value, best-fit customers, category)

1. Run Messaging Framework

- Execute messaging-framework skill - Convert positioning into messaging pillars - Output: Messaging framework with proof points

1. Run Value Proposition (per segment)

- Execute value-proposition skill for each customer segment - Output: Value proposition canvas per segment

1. Synthesize into Positioning Package

- Combine all outputs - Create single positioning document - Save to deliverables/positioning-package.md

1. Recommend Next Steps

- Update website copy → Run /cm:copy - Plan launch → Run /cm:launch - Create sales materials → Run sales-enablement skill

When to Use

• Launching a new product
• Repositioning existing product
• Entering new market
• Confused messaging across channels

Prerequisites

• Run /cm:research first (or have existing product-market context)

Time Investment

3-5 hours

Output

• Positioning canvas
• Messaging framework
• Value proposition canvases (per segment)
• Unified positioning package document