/cm:standup — Marketing Standup

Structured marketing standup for async teams or solo accountability.

What It Does

A focused 5-minute standup format adapted for marketing work. Perfect for async team updates, accountability partners, or self-management.

Process

1. Yesterday's Marketing

- What marketing work shipped yesterday? - What moved from "in progress" to "done"? - Any experiments completed?

1. Today's Marketing

- What marketing work starts or continues today? - What's the deliverable? - When will it be done?

1. Blockers

- What's slowing you down? - Waiting on: [assets, approvals, data, decisions]? - Need help with: [copywriting, design, technical, strategic]?

1. Metrics Check (optional)

- Any metric that changed significantly? - Anything worth noting for the team?

Output Format

# Marketing Standup — [Date]

## Yesterday
- ✅ [Completed task 1]
- ✅ [Completed task 2]
- 🔄 [Continued work on X]

## Today
- 🎯 [Priority 1] — [ETA/deliverable]
- 📝 [Priority 2] — [ETA/deliverable]
- 💡 [Priority 3] — [ETA/deliverable]

## Blockers
- ⚠️ [Blocker 1] — Waiting on [person/thing]
- ⚠️ [Blocker 2] — Need help with [specific ask]

## Quick Metrics
- [Metric]: [value] ([trend])

When to Use

• Daily team syncs (async or live)
• Solo accountability (morning routine)
• Before focus blocks (clarify what you're doing)

Time Investment

5 minutes

Output

• Clear accountability on yesterday
• Clear commitment for today
• Visible blockers (easier to get help)

Best Practices

1. Be specific — "Write homepage copy" not "work on website"
2. Include deliverables — "Draft ready for review by 3pm"
3. Surface blockers early — Don't wait until standup to ask for help
4. Keep it short — This isn't a status report, it's a pulse check

Philosophy

The standup is a forcing function for clarity. If you can't articulate what you did, what you'll do, and what's blocking you — you don't have clarity. Fix that before starting work.