/cm:weekly — Weekly Marketing Review

Comprehensive weekly review to find patterns, plan ahead, and compound learnings.

What It Does

A 30-45 minute weekly review that synthesizes marketing activity, identifies patterns, celebrates wins, diagnoses problems, and plans the next week. This is where marketing knowledge compounds.

Process

1. Week in Review

Activity Audit:

• What content was published?
• What campaigns ran?
• What experiments completed?
• What shipped vs. what slipped?

Metrics Review:

• Traffic: This week vs. last week
• Signups/Leads: This week vs. last week
• Conversion rate: Any changes?
• Revenue impact: Attributable marketing contribution?

Wins:

• What worked really well?
• Any unexpected successes?
• What should you do more of?

Losses:

• What didn't work?
• What underperformed expectations?
• What should you stop or change?

2. Pattern Recognition

Themes:

• What topics or angles resonated?
• What channels performed best?
• What time of day/week worked best?

Learnings:

• What did you learn about your audience?
• What did you learn about your product positioning?
• What copywriting patterns worked?

Energy Audit:

• What marketing work energized you?
• What drained you?
• What should you delegate or automate?

3. Next Week Planning

Priorities:

• What are the 3 most important marketing tasks?
• What's the ONE thing that would make next week a success?

Calendar:

• Any launches or deadlines?
• Any campaigns to start/stop?
• Any content to publish?

Experiments:

• What are you testing next week?
• What hypothesis are you validating?

4. Compound Learnings

If any strong patterns emerged:

• Update .agents/learnings/[category].md
• Note what worked and why
• Create reusable template or process if applicable

Output Format

# Weekly Marketing Review — Week of [Date]

## This Week's Activity
- **Content published:** [count] — [list]
- **Campaigns active:** [list]
- **Experiments run:** [list]
- **Shipped vs. planned:** [X/Y]

## Metrics Summary
| Metric | This Week | Last Week | Change |
|--------|-----------|-----------|--------|
| Traffic | X | Y | +/-% |
| Signups | X | Y | +/-% |
| Conv. Rate | X% | Y% | +/-% |
| [Key metric] | X | Y | +/-% |

## Wins 🏆
1. [Win 1] — Why it worked: [reason]
2. [Win 2] — Why it worked: [reason]

## Losses 📉
1. [Loss 1] — What to change: [action]
2. [Loss 2] — What to change: [action]

## Patterns Identified
- **What resonated:** [topic/angle/format]
- **Best channel:** [channel + why]
- **Audience insight:** [learning]

## Energy Audit
- **Energizing:** [activities]
- **Draining:** [activities]
- **To delegate/automate:** [candidates]

## Next Week's Plan

### Top 3 Priorities
1. [Priority 1] — [expected outcome]
2. [Priority 2] — [expected outcome]
3. [Priority 3] — [expected outcome]

### Calendar
- [Day]: [Activity]
- [Day]: [Activity]

### Experiments
- Testing: [hypothesis]
- Success criteria: [metric + threshold]

## Learnings to Compound
- [Learning 1] → saved to `learnings/[category].md`
- [Learning 2] → [action]

## Open Questions
- [Question to explore]
- [Thing to research]

When to Use

• End of each week (Friday afternoon)
• Before weekly planning sessions
• Monthly: aggregate 4 weekly reviews for monthly synthesis

Time Investment

30-45 minutes

Output

• Clear view of what's working vs. what isn't
• Patterns that inform future work
• Prioritized plan for next week
• Compounded learnings

Philosophy

Weekly reviews are where marketing compounds. Daily work is execution. Weekly reviews are reflection. Without reflection, you repeat mistakes and miss patterns. This is the most important marketing habit.