Ad Creative & Copywriting

Write high-performing ad copy for paid campaigns.

Platform Best Practices

Google Search Ads:

• Headline: Include keyword + benefit
• Description: CTA + differentiator
• Extensions: Sitelinks, callouts

Facebook/Instagram Ads:

• Hook: First line grabs attention
• Visual: High-quality image/video
• CTA: Clear button ("Learn More", "Sign Up")

LinkedIn Ads:

• Professional tone
• B2B value prop
• Lead gen forms (reduce friction)

Ad Copywriting Framework

Headline

• Include keyword (Google)
• Promise benefit
• Create curiosity

Body

• Problem + solution
• Social proof (if space)
• Clear CTA

Visual

• Product in action
• Before/after
• Customer using product

Process

Step 1: Research

• What competitors are running? (Facebook Ad Library)
• What messaging resonates?

Step 2: Write Variations (3-5)

• Test different hooks
• Test different CTAs

Step 3: Design Creative

• Match ad copy
• Platform specs (size, format)

Output

Ad copy variations + creative concepts.