Community Strategy

Build engaged communities that drive retention and advocacy.

Platforms

• Slack: Professional, integrations
• Discord: Casual, gaming/tech-friendly
• Circle/Discourse: Forum-style
• LinkedIn/Facebook Groups: Discovery-friendly

Process

Step 1: Define Purpose

Why a community?

• Product support (help each other)
• Networking (connect peers)
• Feedback (shape product)
• Learning (share best practices)

Step 2: Choose Platform

Based on audience and purpose.

Step 3: Seed with Content

Don't launch empty.

• Invite 50-100 engaged users first
• Post valuable content daily (first 30 days)
• Facilitate introductions

Step 4: Moderation & Engagement

• Set community guidelines
• Hire/assign community manager
• Celebrate wins (shout-outs)
• Regular events (AMAs, office hours)

Step 5: Measure Success

• Active members (daily/weekly)
• Engagement rate (% posting)
• Retention (returning members)
• NPS (community satisfaction)

Output

Community strategy (platform, purpose, seeding plan, engagement tactics).