Copy Editing & Improvement

Edit existing copy to improve clarity, persuasion, and conversion while maintaining brand voice.

Process

Step 1: Audit Copy Against Checklist

• [ ] Headline: Specific and benefit-clear?
• [ ] Subhead: Expands on headline?
• [ ] Benefits before features?
• [ ] Customer language (not jargon)?
• [ ] Active voice?
• [ ] Scannable (short sentences/paragraphs)?
• [ ] Social proof included?
• [ ] Strong CTA?
• [ ] Matches brand voice?

Step 2: Apply Edits

Common improvements:

• Vague → Specific: "Fast" → "70% faster deployment"
• Passive → Active: "Projects can be tracked" → "Track every project"
• Feature → Benefit: "Real-time sync" → "Never lose work to version conflicts"
• Generic → Differentiated: "Best project management" → "Project management that syncs with your existing tools"

Step 3: Output

## [Section Name]

**Current:**
[Existing copy]

**Edited:**
[Improved copy]

**Changes:**
- [What changed and why]

Quality Bar

• Every edit has clear rationale
• Maintains brand voice
• Improves clarity or persuasion
• Evidence-based (not just preference)