Product Launch Planning

Plan and execute successful product launches.

Launch Tiers

Major Launch: New product, major feature

• 8+ weeks prep
• Multi-channel
• PR, partnerships, content

Minor Launch: Feature improvement

• 2-4 weeks prep
• Email + blog
• Existing channels

Update: Bug fix, small improvement

• Changelog only

Process

Step 1: Define Launch Tier & Goals

Goals:

• [Metric + target]: e.g., "1,000 signups in Week 1"

Step 2: Build Timeline

8 Weeks Before:

• Define positioning and messaging
• Create launch assets (blog, video, graphics)
• Reach out to partners/press

4 Weeks Before:

• Finalize content
• Schedule emails
• Prepare social posts
• Brief sales/support teams

2 Weeks Before:

• QA all materials
• Confirm PR placements
• Tease on social
• Send preview to VIP customers

1 Week Before:

• Final review
• Load content (don't publish yet)
• Send launch email to team

Launch Day:

• Publish blog post
• Send email to list
• Post on social
• Submit to Product Hunt, Hacker News, etc.
• Activate paid ads
• Monitor and engage

Post-Launch (Week 1-4):

• Analyze metrics
• Gather feedback
• Iterate messaging
• Follow up with leads

Step 3: Assign Owners

Step 4: Identify Risks & Mitigations

Output

# Launch Plan: [Product/Feature]

## Overview
- **Launch Date:** [Date]
- **Tier:** [Major/Minor/Update]
- **Goals:** [Measurable goals]

## Timeline
[8 weeks before → Launch day → 4 weeks after]

## Channel Plan
| Channel | Tactic | Owner | Status |
|---------|--------|-------|--------|

## Assets Needed
- [ ] Blog post
- [ ] Email
- [ ] Social posts
- [ ] Video
- [ ] Press release
- [ ] Sales deck

## Success Metrics
| Metric | Target | Actual |
|--------|--------|--------|

## Risks & Mitigations
[Table]

Quality Bar

• Realistic timeline for launch tier
• Every task has owner
• Goals are measurable
• Risks identified upfront