Landing Page CRO Audit

Analyze and optimize pages for higher conversion rates.

Audit Framework

1. Value Proposition Clarity (5-second test)

• Can a visitor understand what you offer in 5 seconds?
• Score: 1-5

2. Headline Effectiveness

• Specific (not generic)?
• Benefit-clear?
• Differentiated?
• Score: 1-5

3. CTA (Call-to-Action)

• Visible above fold?
• Action-oriented copy?
• Clear what happens next?
• Repeated throughout page?
• Score: 1-5

4. Visual Hierarchy

• Scannable (short paragraphs, bullets)?
• Clear flow (eye naturally moves down page)?
• Key elements stand out?
• Score: 1-5

5. Trust Signals

• Social proof (testimonials, logos, stats)?
• Security/privacy badges?
• Guarantees?
• Score: 1-5

6. Objection Handling

• Addresses common objections?
• FAQ section?
• Risk reversal (free trial, guarantee)?
• Score: 1-5

7. Friction Points

• Form too long?
• Unclear navigation?
• Slow load time?
• Mobile issues?

Process

Step 1: Audit Page Against Framework

Score each element 1-5, identify gaps.

Step 2: Prioritize Recommendations

Quick Wins: High impact, low effort High-Impact Changes: Worth A/B testing Long-Term: Strategic improvements

Step 3: Provide Copy Alternatives

Not just "improve headline" — provide 3 specific options.

Output Format

# CRO Audit: [Page Name]

## Quick Assessment
- Value Prop Clarity: [Score] — [Note]
- Headline: [Score] — [Note]
- CTA: [Score] — [Note]
- Visual Hierarchy: [Score] — [Note]
- Trust Signals: [Score] — [Note]
- Objection Handling: [Score] — [Note]

## Quick Wins (Do Now)
1. **[Change]:** [Why + expected impact]
2. **[Change]:** [Why + expected impact]

## High-Impact Changes (A/B Test)
1. **[Change]:** [Why + effort estimate]

## Test Ideas
1. **Hypothesis:** If we [change], then [metric] will improve because [reason]
   - **Test:** [What to test]
   - **Measure:** [Primary metric]

## Copy Alternatives

### Current Headline
[Existing headline]

### Recommended Options
1. **[Option 1]** — [Rationale]
2. **[Option 2]** — [Rationale]
3. **[Option 3]** — [Rationale]

### Current CTA
[Existing CTA]

### Recommended Options
- [Option 1]
- [Option 2]

Quality Bar

• Recommendations are specific (not "improve headline")
• Prioritized by impact
• Test ideas are proper hypotheses
• Provides copy alternatives