◇ CRO
popup-cro
Design high-converting popups and modals for email capture, offers, exit intent. Balance conversion with UX
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Popup & Modal Optimization
Design popups that convert without annoying users.
Types
- Email capture: Newsletter signup
- Exit intent: Last chance offer
- Timed popup: After X seconds
- Scroll popup: After scrolling Y%
Best Practices
- Clear value ("Get weekly marketing tips")
- Simple ask (email only, not 5 fields)
- Easy dismiss (visible X button)
- Timing matters (not immediate — wait 30s+)
- Mobile-friendly (full screen on mobile OK)
- Frequency cap (don't show again for 30 days)
Avoid
- Popup on arrival (annoying)
- Hard to close (dark pattern)
- Vague offer ("Subscribe for updates")
Output
Popup copy, design recommendations, trigger settings, A/B test ideas.
Copy skill