Video Marketing Strategy

Plan and script video content for marketing goals.

Video Types

Explainer Video:

• Problem → Solution → How it Works → CTA
• Length: 60-90 seconds
• Use: Homepage, landing pages

Product Demo:

• Feature walkthrough
• Length: 2-5 minutes
• Use: Product pages, sales enablement

Customer Testimonial:

• Customer story (Before → After)
• Length: 60-120 seconds
• Use: Social proof, case study pages

Thought Leadership:

• Industry insights, trends
• Length: 3-10 minutes
• Use: YouTube, LinkedIn, awareness

Process

Step 1: Choose Video Type & Goal

• What are you trying to achieve?
• Where will it be used?

Step 2: Script the Video

Explainer script structure:

[0-5s] Hook: Problem statement
[5-20s] Agitate: Why it matters
[20-50s] Solution: How product solves it
[50-70s] How it works: Key features/benefits
[70-90s] CTA: Next step

Step 3: Plan Visuals

• Screen recordings
• Animation
• Live action
• Graphics/text overlays

Step 4: Distribution Plan

• Where to publish (YouTube, LinkedIn, website)
• How to promote (email, social, ads)
• Embed locations (homepage, landing pages)

Output

# Video: [Title]

**Type:** [Explainer/Demo/Testimonial/Thought Leadership]
**Length:** [Duration]
**Goal:** [Objective]

## Script

**[0-5s] Hook:**
[Opening line + visual]

**[5-20s] Problem:**
[Script + visual description]

**[20-50s] Solution:**
[Script + visual description]

[Continue for full script]

## Visual Notes
- [Scene 1]: [Visual description]
- [Scene 2]: [Visual description]

## Distribution
- **Publish:** [Platforms]
- **Promote:** [Channels]
- **Embed:** [Pages]

Quality Bar

• Clear goal and target audience
• Tight script (every second earns its place)
• Visual notes for production
• Distribution plan included