$Compounding Marketing

Workflow Commands

Full reference for /cm:daily, /cm:standup, /cm:weekly, and /cm:eod

Workflow Commands

Workflow commands automate your daily, weekly, and launch routines. Run one command, get a full pipeline of outputs.

/cm:daily — Daily Content Creation

What it does: Research trending topics → create content brief → draft content → review.

When to use it: Every morning if you're publishing daily content (LinkedIn posts, newsletters, blogs).

Workflow

  1. Research (/cm:research)

    • Finds trending topics in your niche
    • Pulls from Google Trends, social signals, competitor content
    • Output: deliverables/daily/YYYY-MM-DD-research.md

  2. Content Brief (/cm:content-brief)

    • Picks the most relevant topic for your ICP
    • Creates SEO-optimized outline
    • Defines target keywords and search intent
    • Output: deliverables/daily/YYYY-MM-DD-content-brief.md

  3. Draft (/cm:write)

    • Writes full draft based on brief
    • Uses your brand voice (from .cm-context)
    • Includes examples, data, CTAs
    • Output: deliverables/daily/YYYY-MM-DD-draft.md

  4. Review (/cm:review)

    • Suggests edits for clarity, flow, SEO
    • Flags weak arguments or missing proof
    • Output: deliverables/daily/YYYY-MM-DD-review.md

Example Output

After running /cm:daily:

deliverables/daily/
  2024-03-14-research.md     → 5 trending topics
  2024-03-14-content-brief.md → Outline for "Why CTOs need personal brand"
  2024-03-14-draft.md         → Full 1200-word post
  2024-03-14-review.md        → Suggested edits

You get a publish-ready draft in one command.

How to Customize

Edit .cm-context to control topics:

# Content Strategy
Content Focus: Personal branding for CTOs, AI-native product development, remote team leadership
Avoid Topics: Politics, non-technical content, overly sales-y posts
Tone: Technical but accessible, founder-led, honest about challenges

The command will prioritize topics matching your focus.

/cm:standup — Morning Standup

What it does: Check metrics → review calendar → plan day's priorities.

When to use it: Start of every workday.

Workflow

  1. Metrics Check (/cm:metrics-check)

    • Pulls yesterday's key metrics (signups, MRR, traffic)
    • Flags anomalies (spikes or drops)
    • Output: deliverables/standup/YYYY-MM-DD-metrics.md

  2. Calendar Review (/cm:calendar-review)

    • Lists today's meetings and commitments
    • Flags conflicts or prep needed
    • Output: deliverables/standup/YYYY-MM-DD-calendar.md

  3. Priority Planning (/cm:plan-day)

    • Suggests top 3 priorities for the day
    • Based on: metrics, calendar, ongoing projects
    • Output: deliverables/standup/YYYY-MM-DD-priorities.md

Example Output

deliverables/standup/
  2024-03-14-metrics.md
    - Signups: 12 (up 20% from yesterday)
    - MRR: $3,400 (no change)
    - Top traffic source: LinkedIn (45% of visits)
  
  2024-03-14-calendar.md
    - 10 AM: Investor call (prep deck)
    - 2 PM: Customer interview (CTO at Acme Corp)
  
  2024-03-14-priorities.md
    1. Prep investor deck (meeting at 10 AM)
    2. Follow up with 3 warm leads from yesterday
    3. Publish LinkedIn post (draft ready from /cm:daily)

You get a focused day plan in 30 seconds.

How to Customize

Connect data sources in .cm-context:

# Data Sources
Analytics: Google Analytics (GA4)
CRM: HubSpot
Calendar: Google Calendar

The command will pull real metrics instead of placeholders.

/cm:eod — End-of-Day Review

What it does: Review what got done → capture learnings → set tomorrow's priorities.

When to use it: End of every workday.

Workflow

  1. Done Today (/cm:review-day)

    • Lists completed tasks
    • Flags what didn't get done (and why)
    • Output: deliverables/eod/YYYY-MM-DD-done.md

  2. Learnings (/cm:capture-learnings)

    • What went well, what didn't
    • Customer feedback, experiment results
    • Output: deliverables/eod/YYYY-MM-DD-learnings.md

  3. Tomorrow's Plan (/cm:plan-tomorrow)

    • Top 3 priorities for tomorrow
    • Carry-over tasks from today
    • Output: deliverables/eod/YYYY-MM-DD-tomorrow.md

Example Output

deliverables/eod/
  2024-03-14-done.md
    ✅ Published LinkedIn post (150 likes, 12 comments)
    ✅ Investor call (interest in seed round)
    ❌ Follow-up emails (pushed to tomorrow)
  
  2024-03-14-learnings.md
    - LinkedIn post on "personal brand for CTOs" performed 3x better than average
    - Customer interview revealed new pain point: "We need team collaboration, not solo mode"
    - Investor feedback: Wants to see more traction before committing
  
  2024-03-14-tomorrow.md
    1. Send follow-up emails to 3 warm leads
    2. Update positioning to emphasize team collaboration
    3. Run /cm:position to refine messaging

You get a learning loop that compounds over time.

/cm:weekly — Weekly Review

What it does: Review the week → analyze wins/losses → plan next week.

When to use it: Monday mornings (review last week, plan this week).

Workflow

  1. Weekly Metrics (/cm:metrics-weekly)

    • Last 7 days vs previous 7 days
    • Trends: up, down, flat
    • Output: deliverables/weekly/YYYY-MM-DD-metrics.md

  2. Wins & Losses (/cm:review-week)

    • What worked (double down)
    • What didn't (fix or drop)
    • Output: deliverables/weekly/YYYY-MM-DD-review.md

  3. Next Week's Plan (/cm:plan-week)

    • Top 3 goals for next week
    • Key tasks to hit those goals
    • Output: deliverables/weekly/YYYY-MM-DD-plan.md

Example Output

deliverables/weekly/
  2024-03-14-metrics.md
    - Signups: 47 (up 12% from last week)
    - MRR: $3,400 (no change)
    - Top content: "Personal brand for CTOs" post (500 likes, 50 shares)
  
  2024-03-14-review.md
    Wins:
    - LinkedIn content is working (3x engagement)
    - 2 warm investor intros from network
    
    Losses:
    - Cold email conversion: 2% (below target of 5%)
    - No new paid customers this week
  
  2024-03-14-plan.md
    Goals:
    1. Close 2 paid customers
    2. Refine cold email copy (current version isn't working)
    3. Publish 5 LinkedIn posts
    
    Key Tasks:
    - Re-run /cm:cold-email with updated ICP insights
    - Follow up with 10 warm leads
    - Write LinkedIn content on "team collaboration" (new pain point)

You get a strategic review that keeps you focused on what matters.

How to Adapt Workflow Commands

All workflow commands use .cm-context + deliverables/.

To adapt /cm:daily for your workflow:

  1. Update .cm-context with your content focus
  2. Run /cm:daily
  3. If one piece is off (e.g., draft tone), edit .cm-context and re-run just /cm:write

To adapt /cm:standup for your data:

  1. Connect your analytics, CRM, calendar in .cm-context
  2. Run /cm:standup
  3. Review priorities, adjust as needed

To adapt /cm:weekly for your metrics:

  1. Define your key metrics in .cm-context: 
    # Key Metrics
North Star: Weekly signups
Supporting Metrics: MRR, CAC, content engagement
  2. Run /cm:weekly
  3. The report will focus on those metrics

Next Steps