$Compounding Marketing

Skills Overview

All 55 marketing skills across 10 categories

Skills Overview

Compounding Marketing includes 55 skills across 10 categories. Each skill uses a research-backed framework and outputs a deliverable file.

The 10 Categories

1. Positioning

Define what you are, who it's for, and why you win.

  • /cm:position — April Dunford's positioning framework
  • /cm:differentiate — Competitive differentiation analysis
  • /cm:category-design — Create a new category (if needed)

Start here. Everything else builds on positioning.

2. Research

Understand your customers and market before writing anything.

  • /cm:icp-research — Deep ICP persona development
  • /cm:competitive-analysis — Competitor teardown
  • /cm:win-loss — Learn from closed deals

3. Copywriting

Conversion-focused copy using Joanna Wiebe + Eugene Schwartz frameworks.

  • /cm:headlines — Value prop headlines
  • /cm:landing-page — Full landing page copy
  • /cm:ad-copy — Paid ads (Google, Meta, LinkedIn)

4. SEO & Discovery

Get found in search and drive organic traffic.

  • /cm:keyword-research — Target keywords + search intent
  • /cm:content-brief — SEO-optimized blog post briefs
  • /cm:on-page-audit — Audit existing pages for SEO

5. Outreach & Email

Cold outreach that starts conversations.

  • /cm:cold-email — Personalized cold email sequences
  • /cm:linkedin-dm — LinkedIn outreach scripts
  • /cm:follow-up — Follow-up sequences for no-replies

6. GTM & Launch

Plan and execute product launches.

  • /cm:launch-plan — Full go-to-market plan (Reforge framework)
  • /cm:channel-strategy — Pick your first 3 channels
  • /cm:pricing — Pricing strategy + packaging

7. CRO (Conversion Rate Optimization)

Turn traffic into customers.

  • /cm:landing-page-audit — CRO teardown of your page
  • /cm:ab-test — Design A/B tests for key metrics
  • /cm:funnel-analysis — Find drop-off points

8. Analytics & Measurement

Track what matters.

  • /cm:metrics-framework — Define your North Star + supporting metrics
  • /cm:dashboard — Design your analytics dashboard
  • /cm:cohort-analysis — Understand retention by cohort

9. Email Marketing

Nurture leads and retain customers.

  • /cm:welcome-sequence — Onboarding email flow
  • /cm:nurture-sequence — Lead nurture drip
  • /cm:re-engagement — Win back churned users

10. Brand & Messaging

Define your voice and story.

  • /cm:voice-guide — Brand voice + tone guidelines
  • /cm:messaging-house — Core messaging framework
  • /cm:story — Your founder/company story

How Skills Relate to Each Other

Skills are designed to compound. Each one builds on previous outputs.

The Compound Chain

Foundation:

  1. /cm:position → positioning.md
  2. /cm:icp-research → icp-research.md

Copy Layer: 3. /cm:headlines (reads positioning + ICP) → headlines.md 4. /cm:landing-page (reads all 3) → landing-page-copy.md

Outreach Layer: 5. /cm:cold-email (reads positioning + ICP + copy) → cold-email-sequence.md 6. /cm:linkedin-dm (reads all above) → linkedin-dm-scripts.md

Launch Layer: 7. /cm:launch-plan (reads everything) → launch-plan.md 8. /cm:channel-strategy (reads launch plan + positioning) → channel-strategy.md

Each skill has more context than the last. By skill #8, the AI knows:

  • Your positioning and differentiators
  • Your ICP's pain points and language
  • Your messaging and copy style
  • Your outreach approach

The output gets sharper, more consistent, more contextual.

When to Run Which Skill First

Starting from zero?

  1. /cm:position (foundation)
  2. /cm:icp-research (understand your customer)
  3. /cm:headlines (messaging)

Launching a new feature?

  1. /cm:launch-plan (GTM strategy)
  2. /cm:headlines (feature messaging)
  3. /cm:landing-page (feature page copy)

Struggling with outreach?

  1. Make sure you have positioning.md and icp-research.md first
  2. Then /cm:cold-email or /cm:linkedin-dm
  3. Refine based on reply rates

Low conversion rates?

  1. /cm:landing-page-audit (find issues)
  2. /cm:ab-test (design experiments)
  3. /cm:headlines (rewrite messaging if needed)

How to Read Skill Output

Every skill writes to deliverables/:

deliverables/
  positioning.md
  icp-research.md
  headlines.md
  landing-page-copy.md
  cold-email-sequence.md

File format:

# [Skill Name]

## Context Loaded
- Company: [your company]
- ICP: [your ICP]
- Positioning: [your positioning]

## Output

[The actual deliverable]

## How to Use This

[Instructions for implementing the output]

## Next Steps

[Recommended next skills to run]

Files are markdown so you can:

  • Read them in any editor
  • Version control them (git)
  • Share them with your team
  • Reference them in later skills

The deliverables/ Folder Structure

Keep it organized:

deliverables/
  foundation/
    positioning.md
    icp-research.md
  copy/
    headlines.md
    landing-page-copy.md
    ad-copy.md
  outreach/
    cold-email-sequence.md
    linkedin-dm-scripts.md
  launch/
    launch-plan.md
    channel-strategy.md

Or flat if you prefer:

deliverables/
  positioning.md
  icp-research.md
  headlines.md
  ...

Skills will find files either way.

Deep Dives

Next Steps