Getting Started
Give your AI a marketing brain with 55 research-backed skills
Getting Started with Compounding Marketing
Compounding Marketing is a plugin for Claude, Claude Code, and ChatGPT that gives your AI 55 marketing skills across 10 categories: positioning, copywriting, SEO, outreach, GTM, CRO, analytics, email, brand, and research.
Why Compounding Marketing?
Most AI marketing tools give you generic prompts. Compounding Marketing gives you research-backed frameworks from the best marketing minds: April Dunford, Eugene Schwartz, Joanna Wiebe, Chris Voss, and more.
Every skill:
- Uses proven frameworks, not vague instructions
- Loads your business context automatically via
.cm-context - Outputs actionable deliverables you can ship immediately
- Builds on previous outputs — context compounds
Quick Start
1. Install the plugin
claude mcp add compounding-marketing -- npx -y compounding-marketing
2. Create your context file
Create .cm-context in your project root:
# Company
Company: Your Company Name
Product: What your product does
Stage: Pre-launch / Seed / Series A
# ICP
ICP: Who your ideal customer is
Pain: The main problem they have
# Positioning
Category: What category you compete in
Differentiator: What makes you different
3. Run your first skill
/cm:position
The AI will load your context, apply April Dunford's positioning framework, and produce a positioning document in deliverables/positioning.md.
What's in the Plugin
| Category | Skills | |---|---| | Positioning | Position, Differentiate, Category design | | Copywriting | Headlines, Ad copy, Landing page copy | | SEO | Keyword research, Content brief, On-page audit | | Outreach | Cold email, LinkedIn DM, Follow-up sequence | | GTM | Launch plan, Channel strategy, Pricing | | CRO | Landing page audit, A/B test design, Funnel analysis | | Analytics | Metrics framework, Dashboard setup, Cohort analysis | | Email | Welcome sequence, Nurture sequence, Re-engagement | | Brand | Voice guide, Messaging house, Story | | Research | ICP research, Competitive analysis, Win/loss |
Next Steps
- Installation guide — Full setup for all platforms
- Configuration — How to write a great
.cm-contextfile - Philosophy — Why context compounds
- Browse all skills — See every skill with examples